Just over a week ago, I was asked by my M.D. to create a blog for our online shop
http://www.realbeerbox.com/ (have to admire the plug there). Although I know my way around a computer fairly well, the whole social networking scene is something I've never ventured into. So with that seed of doubt in my mind, I foolishly accepted the challenge and began researching the phenomenon of "blogging" and created our very own.
It all looks easy enough, i.e. writing down what you think or do etc., but, although I've been around the Real Ale scene for around 8 years (yes, I'm still only a pup), I am no expert when it comes to discussing the complexities of the modern day Real Ale. With that in mind, it seems like the perfect oppurtunity for me to fine tune my pallet without the judgemental eye and tongue of my partner (she thinks I drink too much as it is!).
I plan on keeping the reviews of the bottles pretty simple at first and focus on:
- The design of the bottle
- The taste of the product
- The aroma of the product
- The overall impression.
Hopefully this will give our customers a better understanding of what beers they are getting. But with over 200 Real Ales, Ciders and Perries in stock, getting through them all is going to take a while, and dare I say a few liver cells.
Oh well, there's no time like the present, so the first three reviews should be ready for you all to read on Monday.
Wish me luck, I feel as if I'm going to need it.